Tak Nak Campaign
Sunday, February 11th, 2007Stress up!! It’s been 4 weeks workin’ in client site, Putrajaya again. Pressure from superior and repellence from client squeeze me in the middle, made me breathless. And not forgotting the evil deadline which continuously contributing me sleepless night. Anyway it’s just the beginning, long way to go…
Staring at my cup of Pepsi on the table, brought back from The Chicken Rice Shop in Alamanda. Take a sip and accidentally spill a drop on the table. Yeah I’m workin’ in Ministry of Health (MOH), but the ppl there don’t really care about health, not even hygiene. Who’s gonna care ’bout the drop of Pepsi spilt on my table. The bullentin board is full of campaigns and activities, but I can see lots of "Tak nak" poster sticking on the cubical. Looks like everyone’s anti-smoking in that office…Or, they were forced to stick it on the cubical for showing purpose.
Out of a sudden this really crossed my mind. Pepsi…"Tak Nak" campaign. Hmm…what if one day MOH outsource "Tak Nak" anti-smoking campaign to Pepsi. Wouldn’t it be nice since this campaign has a contrary impact (read this - Govt says ‘Tak Nak’ campaign up in smoke). You may ask, "Why Pepsi?". Cuz I believe that Pepsi has a better slogan: -
